World-famous colour experts, Pantone, released their colour for 2018 – Ultraviolet which was described as ‘a dramatically provocative and thoughtful purple shade.’ Using trend-forecasting research, Pantone aims to tap into the mood of the times. Explained Leatrice Eiseman, executive director of the institute: ‘We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 ultra violet, a blue-based purple that takes our awareness and potential to a higher level.
From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive ultra violet lights the way to what is yet to come.’
Paint company, Dulux, chose Heart Wood as its as its Colour of the Year. A warm pink with a hint of heather, it was selected as a shade that reflects the warmth of natural wood, to make a home feel more nurturing in times of flux and to help people relax and recharge. ‘Blush tones continue to be a popular choice in commercial design,’ say Dulux. ‘With Heart Wood, we have made this shade accessible for the home.’